Wellness that works. Built to be lived.
Reignite is a family-run wellness group creating experiences and products that help people eat better, move better, think clearer and live well in the real world.
Our Purpose and Company Vision​
At Reignite, we believe wellness is not a trend or a product. It is something you live, every day.
We have built a connected ecosystem of brands designed to support real life, from how people eat and move, to how they rest, think and perform. Each brand plays a role, whether through transformational retreat experiences, functional nutrition, or thoughtfully designed performance tools.
Everything we create is guided by one principle: wellness should actually work. No shortcuts, no greenwashing, and no empty promises. Just practical solutions, lived by the people who create them, and designed to make a genuine difference.
Our Brands
Reignite exists to make everyday wellness simple, effective and real. We create experiences and products that help people eat better, move better, think clearer and live with more energy and intention. Everything we build is designed to work in real life, not just look good on a label. Our brands come together as one connected ecosystem, each playing a role in supporting health, performance and lasting change.
Crafted from natural jute and natural rubber, PhytaPro® mats are 3rd party verified to be free from 254 hazardous substances. Designed for performance and longevity, they deliver clean materials, reliable grip, and lasting stability through every practice – wherever your movement takes you.
Our Company
Reignite exists to make everyday wellness simple, effective and real.
Reignite operates as a connected group, with each brand playing a distinct role in supporting long-term wellbeing and performance. Everything we build is designed to work in real life, not just look good on a label. Together, our brands form an ecosystem built to support health, performance and lasting change.
Founded by People who live it
Partners in life and business, James and Chantel founded Reignite as part of their long-term mission, purpose and legacy.
With over 25 years of experience across fitness, performance and wellness, they have delivered programs, events and retreats around the world, supporting people to live healthier, more intentional lives.
Like many, they know what burnout feels like. Years of pushing, building and performing eventually took its toll, and it was only through applying practical, proven principles around movement, nourishment, recovery and mindset that real change occurred.
Reignite was created to bring those same tools together in one connected ecosystem. Experiences and products designed to help people feel better, perform better and build sustainable wellbeing in everyday life.
How we give back
Our Vision For Good is simple: to ensure that every step we take leaves the world a little better than we found it.
Through this initiative, we commit to restoring ecosystems and supporting communities in tangible, measurable ways. For every Reignite Retreat booked, we plant 10 trees. For every PhytaPro yoga mat sold, we plant 5 trees. For every alphaVIE product purchased, we plant 1 tree.
As our community grows, so does our impact. Vision For Good is not about offsets or headlines. It is about taking responsibility, acting consistently, and choosing progress over perfection.
Reignite Rewards
Reignite Rewards is our ambassador program for people who genuinely use and value what we create. It exists to recognise and reward our community for sharing experiences and products that truly make a difference.
This is not about selling. It is about real people recommending what works, based on lived experience and trust.
For Our Community
If a Reignite retreat or product has positively impacted your life, Reignite Rewards gives you a simple way to pass that on. Members receive personalised referral links, exclusive perks and rewards for successful referrals across the Reignite ecosystem.
No scripts. No pressure. No gimmicks.
Just honest recommendations, rewarded fairly.
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Earn commissions on every sale. Set your own schedule. Scale your income as you grow your network.
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